10 Ways to Improve Your Web Page Performance
“Why focus on front-end performance? The front-end (i.e. your HTML, CSS, JavaScript, and images) is the most accessible part of your website. If you’re on a shared web hosting plan, you might not have root (or root-like) access to the server and therefore can’t tweak and adjust server settings. And even if you do have the right permissions, web server and database engineering require specialized knowledge to give you any immediate benefits”